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Regarding the Genius of Joseph Sugarman, I can tell you that Nobody knows direct response like Joe knows direct response.
http://www.DearNicholas.com – Joe Sugarman Review by Nicholas Klein.
Joe Sugarman, once called the “Mail Order Maverick” by The New York Times, is a groundbreaker in every sense of the word. His accomplishments in marketing innovation alone give him the right to be called a legend.
His JS&A mail-order catalogs, and outrageously successful infomercials are required study, having sold over 20 million pairs of his now famous BluBlocker sunglasses worldwide.
Joseph Sugarman also introduced the concept of using toll-free numbers to take credit card orders over the phone, which was unheard of at the time.
In fact, after only one year of using toll-free numbers to process orders, thousands of other companies followed suit, leading to a revolution in the merchandising industry, which made QVC and home shopping possible.
Joe Sugarman met Nicholas Klein At Launch Tree
Joe Sugarman and Nicholas Klein
During our conversation, Joe told me about growing up in the Chicago area, where times were tough.
Joe Sugarman began with an education in electrical engineering from The University of Miami. He was drafted into the Army in 1962, eventually living in Germany as a member of the CIA.
His first marketing venture involved selling Austrian ski lifts to resorts in the United States.
The factors that motivate buying had long intrigued Sugarman…
The scripted dialogue of old-fashioned telemarketing always seemed to leave an awkward feeling by going against the natural flow of conversation.
These rigged question and answer sessions failed to motivate him, and Sugarman wanted to find a better method.
From this desire, Sugarman discovered “triggers.”
“Triggers” are a phenomenon that activate impulses deep in the brain and turn potential customers into actual ones. This is one of the main reasons he has been so successful with the BluBlocker brand.
Joe’s masterful use of psychological triggers in advertising, combined with his tight, short headlines, and hard-hitting yet educational copy are legendary.
Study everything Joe does, and watch closely because the absolute best is yet to come!
Talk soon,
Nicholas
“The Master of Rapid Residual Recruiting”
Author & Creator of the Authority Networker Method™
